According to that it is ascertaining the necessity of forming new research#s concepts containing the empiric evidence. Thirdly, the article is stressing one of the possible methodological researching motivation sphere decision # the semantic analysis as a conceptual and technological variant of researching mental semantic space. The article contains the indication of possible methodic step in the frame of semantic concept # it is using linguistic figurative phrases as individual #life#s world# indicators demonstrated the semantic attitude to a different spheres of life and main vectors of motivation.