In the article the complex research of the evolution of the USSR's image in Canada under Leonid Brezhnev, Yuri Andropov and Konstantin Chernenko against the background of Soviet — Canadian relations was conducted for the first time in Russian historiography. The authors make attempt to identify the characteristics of political and economic image of the USSR, as well as the image of Soviet culture and sport that existed in Canadian public opinion. The primary sources used for the research include the whole range of the following materials: the results of opinion polls conducted by Gallup Inc. in Canada that were never brought to scientific research before, lots of text and graphic data from libraries and archives of Canada — original pages of federal and regional press, photos, newspaper caricatures. Also, memoirs were of great importance as a valuable primary source for the research. The nature of the tasks set in the paper determined the use of interdisciplinary approach to the study of the phenomenon of a country image that allows investigating the problem comprehensively and using the methods of other academic disciplines along with the traditional methods of history.