M.S. Maslov
Institutional Paradigm of Sociological Researching Book Business
The article proves heuristics of institutional methodology of the sociological analysis of conditions and problems of book business in modern Russia. The author considers book business as social institute. First, the given approach is innovative for bibliology and sociology, secondly, it allows us to expand and deepen its problematics.
Key words: book business, book publishing, book writing, book distribution, book trade, book preservation, librarianship, social institute, socio-culture institute and its structures, theory of actions, electronic book publishing.