The purpose of the present article is the performance of frame of ordinary, everyday consciousness of representatives of different generations, description of the measurement standards of interpersonal perception, auto- and geterostereotips, intrinsic to faces of elderly and senile age and faces of young age, description of their attitudes to those or diverse social roles and social types, description of features of interpersonal interaction. Thus, in the article confirms, that comprehension of possible ways of social regulation of an ageing process in his personal and formation developments, more and more full satisfaction of social and natural needs of the aged people are possible only with the help of the pithy analysis of those problems of sociology and psychology of an aging, which one have prime value for system vision of legitimacies of a closing stage of human life.