The activity effectiveness of every commercial organisation under conditions of a market is the main thing a management process. In a modern management the concept "effectiveness" has more content sense compared to previous decades. Under estimation of general activity effectiveness at the enterprise they set apart such parameters as efficiency and effectiveness. The efficiency is measured with an economy and effectiveness - with an organisation purposes achievement.

Today even short analysis of Altai AIC gives a foundation to speak about the lag in the effectiveness questions. It is necessary to have rise effectiveness at the AIC enterprise projects through the purpose setting leading to effective satisfaction of the consumers needs.