The paper produces the looks of modern scientists researching the concept «design culture» based on modern culturology. The author discloses main features of the design culture, shows the role of culture foundation in design- training. It is shown that the modern type of design culture actualizes an appeal to the theme of «regionalism », the importance of regional issues, the specifics of the design culture of the region, therefore, the inclusion of the project activities in a particular culture and its traditions, humanization of the environment, conceptual design solutions, the integration of environmental, regional and ethno-cultural aspects in the design of architectural environment are priorities in the field of practical and theoretical development of design culture. The author is concerned with the value of the culture forming environment in formation of design and art thinking of students, a role of design culture in education. It is shown that valuable imperatives of design culture determine the content of professional thinking. The role of interdisciplinary communications, integration of culturological and art criticism knowledge into vocational training (design), development of values of a regional cultural heritage is emphasized. The topical vectors in formation of professional and competent culture of students- designers in a discourse of the culturological concept of design culture are revealed.