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Scientific journal of the
theoretical and applied
The News of Altai State University
Print ISSN 1561-9443
On-line ISSN 1561-9451
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Content of 4-1(76) 2012
Political Science
Political Science

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I.N. Efimova, A.V. Makoveychuk

Social Networks as a New Mechanism for Forming the Image of the Subjects of Political Activity

The article is devoted to analysis and synthesis of theoretical material on the issue of formation and promotion of the image of political subjects (political parties and leaders) in the Internet. The authors describe the mechanisms of web-promotion of political entity image, peculiarities of these types of presence with respect to the level of political actors, goals and objectives they pursue. The study gives specific examples of political parties and individual politicians (federal, regional) that have their accounts in various social media and examines the nature of their activity there.
Key words: Internet community, social network, subject of politics, image, content, account, social media.

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