Reformation strategy of the railway transport in Russia proposes to develop public relations as a major element of the Russian Railways development. This article considers basic directions of public relations: activity of special department, rebranding, sports sponsorship, image of the leader of organization. The author makes a conclusion that politics of public relations used by Russian Railways is varied, diversified, directed on special audience including, to a great extent, young people.

Key words: public relations, railways, reform.