This paper investigates the ontology of the society in the phenomenalism. The limitation of the knowledge by the sphere of the representation leads to the recognition of the being as a symbolic reality, where a system of the perceptual meanings of the symbols is the object of the representation, and the system of their affective meanings is its subject. The symbol, taken with his affective meaning, is indicated as the value, and therefore such a subject can be called «axiological». Each represented world is subjective and the similarity of these worlds is due to the similar coding influence (the upbringing) from our ancestors. It is the similarity of the subjects which we mean by the term «culture». The cultural multitudes intersect with each other forming a hierarchy. As the cultural similarity never coincides with the social organization, and one and the same social communication may be interpreted differently by its participants, when the formal unity of the society there are multiple content parallel sociality, self-consciousness which (of the cultures and subcultures) is a necessary condition for building such a social order, where each specific cultural many may find its place in the society.