The management systems of enterprise and administrative and territorial entities are known to differ from each other. According to Dr. Drucker, in the recent decades there was the tendency of mutual penetration of management practices in the management of the administrative — territorial units. The process of co-development of administration and management continues up today. The process resulted in appearing of territorial marketing as the area of knowledge and management practices of administrative and territorial units. We can state that traditional marketing methods are not fully applied in territorial administration. The methods of creation and development of territorial image, promotion of their characteristics to the interested parties can be called well developed. However, marketing techniques aimed at developing regional products, materializing the unique characteristics of areas, and application of marketing techniques in the strategic management of the administrative- territorial units deserve special attention. Thus, the methodology of territorial marketing is far away from being complete. The article aims at solving this problem. It proposes territorial marketing methodology, the essence of which is to search for the unique characteristics of specific locations and their use in the strategic management of territories.