Scientific journal "The News of Altai State University". 2013 #2-1(78). Sociology.

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2-1(78)

2013

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S.V. Borodulina

Consumption and Identity (Review of Theoretical Approaches to the Interconnection of Notions)

This article is devoted to such key notions of consumer society as "consumption", "social identity". Consumption is examined as a dominant social process in the consumer society. Function of the consumer society is construction of social identity. Consumption becomes socio-cultural factor, which influences upon the formation of an identity.

Key words: society, consumption, social identity, style life.

Full text at PDF, 744Kb. Language: russian.

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