Scientific journal "The News of Altai State University". 2013 #2-1(78). Philology.

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2-1(78)

2013

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Yu.V. Yavinskaya

The PR-texts Analysis Pattern in the Aspect of the Certainty and Verification Categories (on the Material of Official Sites Texts)

The purpose of the article is to construe the PR-texts analysis pattern in the aspect of the definiteness and verification categories. As a result, the PR-texts analysis pattern is created, the examples of using indefinite and non-verified semantics are given and the conditions of communication balance are defined. The results of the work can be applied to the PR activity and journalism.

Key words: definiteness, verification, official site, PR-text.

Full text at PDF, 790Kb. Language: russian.

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