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Scientific journal of the
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The News of Altai State University
Print ISSN 1561-9443
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2-1(78)2013
Pedagogics

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O.А. Plotnikova

Projecting of a Model to Form Professional Culture of Bachelor in "Advertising and Public Relations"

The article gives an understanding of professional culture of bachelor in advertising and public relations. Particular attention is paid to design a model of bachelor’s professional culture and to content of its four components.
Key words: bachelor, training, model, professional culture.

Full text at PDF, 733Kb. Language: russian.

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