In the article it is proved that the one of the basic factors of self-preservation, self-organization and self-development of regions is reproduction of all aspects of life-activity for local population due to principles of market economy: re-production of goods, workplaces, workforce, labor resources etc. Regional marketing is a methodological basis for providing acceptable conditions for local reproduction; it suggests to identify the unique characteristics of different regions and its application in local business by providing the operation of local markets.

Key words: region, re-production, regional marketing, local market.