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 The News of Altai State University
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2-2(74)2012
Philology

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O.B. Bugaeva

Degree of Axiological Potential of Informal Words in the British Press

Axiological potential of English spoken language is determined by the place of evaluation in the semantic structure of the word. Realization of this potential is stipulated by the contextual surrounding of a definite word.
Key words: inherent evaluation, adherent evaluation, degree of axiological potential, usually implicit axiological potential, occasional axiological potential.

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