The article substantiates the need to develop a new marketing concept of Russian universities in the integration process "science - business - education". It considers the history of development of marketing in higher education and the possibility to create a modern system of university’s marketing management. The forms of interaction between higher education and the business community, examples illustrated the "status" of science cities in Russia and the problems of their functioning are examined.

Key words: integration, education, science, marketing, science city, innovative development, regions.