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 The News of Altai State University
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2-1(70)2011
Philology

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Yu.P. Purgin

The Role of Educational Media Programs in Shaping World View of the Youth

The author investigates an innovative technology of the educational project "A Newspaper in Education" which was pioneered and practically implemented in Russia by the Publishing House ALTAPRESS. On the basis of analyzing experience and achieved results as well as of further development of the project in our country the author suggests and highlights a hypothesis about an opportunity to create the program of media education with the participation of Russian publishers.
Key words: printed mass media, cognitive function of printed press, media consumption, media education, multimedia, interactivity, educational project "A Newspaper In Education".

Full text at PDF, 315Kb. Language: russian.

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