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The News of Altai State University
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2-2(66)2010
Culturology

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T.M. Mikhaylyuk

Archetypes of Traditional Agrarian Culture in the Regional Advertising

The article describes new approaches to the concept "archetypes of traditional agrarian culture" in the regional agrarian advertising within the limits of different sciences - culturology, sociology, philosophy.
Key words: archetypes, traditional (agrarian) culture, myths, customs, advertising, traditions, mass culture.

Full text at PDF, 832Kb. Language: russian.

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