Scientific journal "The News of Altai State University". 2010 #2-2(66). Culturology.

Scientific journal of the
theoretical and applied
researches

Print ISSN 1561-9443
On-line ISSN 1561-9451

Issues list
	Content of 2-2(66) 2010
		Arts
		Culturology
		Economy
		Jurisprudence
		Pedagogics
		Philology
		Philosophy
		Psychology
		Sociology

2-2(66)

2010

Previous | Next

T.M. Mikhaylyuk

Archetypes of Traditional Agrarian Culture in the Regional Advertising

The article describes new approaches to the concept "archetypes of traditional agrarian culture" in the regional agrarian advertising within the limits of different sciences - culturology, sociology, philosophy.

Key words: archetypes, traditional (agrarian) culture, myths, customs, advertising, traditions, mass culture.

Full text at PDF, 832Kb. Language: russian.

Print Edition of "The News of Altai State University" copyright 1996-2010 Altai State University.
All rights reserved. Any of parts of a journal or edition as a whole cannot be reprinted without the written sanction of the authors or publisher. On purchase of a journal to address to ASU publishing house:
Altai State University. 656039, 66 Dimitrova street, Barnaul, Russia. Telephone + 7 (3852) 366351.