Scientific journal "The News of Altai State University". 2010 #2-1(66). Psychology.

Scientific journal of the
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researches

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On-line ISSN 1561-9451

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2-1(66)

2010

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A.A. Vyazankina

Modern Models of Corporate Culture and Their Perspective in the Russian Society

The article is devoted to research of a problem to create optimum model of corporate culture for modern Russia. Article reflects the important result of author's scientific search of modern business culture features which, on the one hand, as much as possible correspond with domestic social and cultural reality, and on the other hand, adequately answer globalization's "calls".

Key words: corporate culture, management, organization, mentality, collectivism, individualism, globalization (americanization, westernisation), values.

Full text at PDF, 254Kb. Language: russian.

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