Scientific journal "The News of Altai State University". 2010 #2-1(66). Arts.

Scientific journal of the
theoretical and applied
researches

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2-1(66)

2010

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T.Yu. Serikova

Transformation of Concepts "Visual Image" and "Art Image" in Modern Culture

The article discusses the interaction of visual and art perceptions. The mass character of visual perception and the elitism of art perception are accentuated. The article analyses the tendency to the diffusion of the concepts "visual image", "art image" in contemporary culture.

Key words: verbal image, visual image, advertising image, perception, rational perception, elitism, mass character.

Full text at PDF, 292Kb. Language: russian.

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