Scientific journal "The News of Altai State University". 2010 #1-1(65). Management, Computer Facilities and Computer Science.

Scientific journal of the
theoretical and applied
researches

Print ISSN 1561-9443
On-line ISSN 1561-9451

Issues list
	Content of 1-1(65) 2010
		Management, Computer Facilities and Computer Science
		Mathematics and Mechanics
		Physics

1-1(65)

2010

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M.A. Sumanosova, Jan Forsén

Mathematical Methods and Information Technology in Target Marketing

This article presents a review of target marketing based on a real analysis made by company Sekmé Pointeranalys AB, Sweden. The main purpose of target marketing is to increase of the Return on Marketing Investment (ROMI). The analysis consists of three parts: an estimation of consumption on the market according to the selected group of goods; an estimation of the company's position on the market; construction of the social-demographic profile of the company's clients.

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