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Journal Title
Scientific journal of the
theoretical and applied
The News of Altai State University
Print ISSN 1561-9443
On-line ISSN 1561-9451
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Content of 1-1(65) 2010
Management, Computer Facilities and Computer Science
Mathematics and Mechanics
Management, Computer Facilities and Computer Science

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M.A. Sumanosova, Jan Forsén

Mathematical Methods and Information Technology in Target Marketing

This article presents a review of target marketing based on a real analysis made by company Sekmé Pointeranalys AB, Sweden. The main purpose of target marketing is to increase of the Return on Marketing Investment (ROMI). The analysis consists of three parts: an estimation of consumption on the market according to the selected group of goods; an estimation of the company's position on the market; construction of the social-demographic profile of the company's clients.

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