The article touches upon the major characteristics of the image of Russia under the Vladimir Putin's presidency in the American press. The theme is very topical due to a wide range of causes; the key ones are economic prosperity and international authority. The author examines the core information causes dedicated to the Russian governmental authorities and to the evaluation of their activity. Business and cultural images of Russia in the American press are viewed separately. In the conclusion the author provides a number of techniques aimed at improving the image of Russia abroad by means of press mass media.