This article reflects the results of the research aimed at pointing out the typical personal features of an "entrepreneur" and the young generation#s attitude to the phenomenon of "entrepreneurship". With that end in view a survey of the students of the Faculty of Economics of the Altai State University was conducted by the authors of the given article. The authors are aware of the fact that social portrait of modern entrepreneur constructed during research is a subjective and generalized image which has the right to exist like all others.