In this work the author touches upon the problem, which, at first, has political character, because it is directly turned to the theme of choice and self-determination in the search of civilization way and orientation model. Secondly, the questions of national integration are examined by the author in connection with the motivational structure of professional journalistic activity. The third aspect of the integrative functioning value of journalism is in his anthropological measuring, in the analysis of grounds of modern man existence in the world of intensive communications.