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Scientific journal of the
theoretical and applied
The News of Altai State University
Print ISSN 1561-9443
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Content of 4-1(60) 2008
Political Economy
Political Economy

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V.V. Strekalov, D.A. Mitrofanov

Analysis of Electoral Technologies Influences Efficiency (with the Election Campaign of One of the Candidates for Institutions of Local Governing in Novokuznetsk, Taken as an Example)

The material is dedicated to description of essence and influence mechanism of two electoral technologies, as well as to analysis of their usage results. Team of one of the candidates for Novokuznetsk city soviet deputy in 2006 has developed and released two electoral technologies, oriented to so-called #obedient# voters category, that do their choice in a shallow way, without deep learning of electoral information, and indecisive voters without any settled opinion, driven by social pressure and encouragement and inclined to spontaneous choice. Used technologies concerned spreading a rumor on purpose near voting districts, presented as a casual dialogue at day of the voting, as well as sticking short slogans, that inclined to concrete actions concerning candidate not very long before the voting day. Comparison of voting results at several areas, where different combinations of two technologies were used, allowed to draw a conclusion about the influence potential of each of them on electoral spirits and behavi

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