The article deals with the concept of motivation as a system of empirical indicators biased estimations and grouping objects of the world (expressed through the mechanism of attributing) which are interpreted as the reason and an orientation of activity of the individual in frameworks psychosemantic modeling.

Motivation is the integrative component showing selective character of perception and activity which includes needs, motive and attitudes as the ways of satisfaction of needs acquired in experience, also - activity in this direction. It was realized the detailed analysis of motivation properties: the connection with the time, the control and prediction of events and so forth in a context of adaptation.