The work covers the most popular psychological and linguistic views on different aspects of language influence on people. In psychological sphere there#re presented the ideas connected with the peculiarities of human perception of language messages, as well as the methods of neuro-linguistic programming. Covering linguistic concepts includes discussion of the bases of modern cognitive linguistics, some aspects of pragmatic linguistics, semasiology, the theory of the text, etc. The conclusion is that studying language mechanisms of influence on people we must pay more attention to the work of language system in general then to its elements.