Scientific journal "The News of Altai State University". 2007 #2(54). Culturology.

Scientific journal of the
theoretical and applied
researches

Print ISSN 1561-9443
On-line ISSN 1561-9451

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	Content of 2(54) 2007
		Arts
		Culturology
		Economy
		Jurisprudence
		Pedagogics
		Philology
		Philosophy
		Psychology
		Sociology

2(54)

2007

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A.V. Kovalyova, A.S. Vydrina

Culturevitalism as Methodological Basis of Social Advertising Research

Social culturevitalism concept potential as methodological basis of social advertising research is being analyzed in the article. Basic principles of modern social advertising elaboration are formulated.

Full text at PDF, 290Kb. Language: russian.

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