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The News of Altai State University
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2(54)2007
Culturology

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A.V. Kovalyova, A.S. Vydrina

Culturevitalism as Methodological Basis of Social Advertising Research

Social culturevitalism concept potential as methodological basis of social advertising research is being analyzed in the article. Basic principles of modern social advertising elaboration are formulated.

Full text at PDF, 290Kb. Language: russian.

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