Scientific journal "The News of Altai State University". 2006 #4(42). Philology.

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2006

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E.G. Gusar

The Zoometaphor: polychromatic model of relations he # she # they

The article is devoted to the description of zoometaphors of glamorous texts. The model of metaphor description which was used in research gives the opportunity to analyze them as microtext-signs, which comprise cultural stereotypes and form field of estimation.

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