In the article attempt to synthesize some positions of the modern mythological analysis in an atmosphere of K. Levi-Strauss, R. Bart, S. Zhizhek, V. Propp and A.F. Losev#s methodological installations is undertaken. The hypothesis that the mythology of a masscult works as the machine of social desire and replacement, allows overestimating many archetypes of a cinema, advertising or a politics and results the author in the statement about existence of a nucleus of traumatic social experience in which researches the mythological analytics should be engaged.