The associative thesaurus (in terms of associative lexicography - a branch of linguistics which includes the results of psycholinguistic and lexicographic researches) is analyzed as one of the possible ways to describe the speakers' cognition behavior. The author represents the model of a modern Russian student#s world which is based on the analysis of his lingual cognition. The model reflects individual and social values and helps to express the sense of two concepts FAMILY and LOVE, showing their dynamic.