Every time worry of V. Mayakovsky not to "razbazarit'" valuable literature material in high degree defined the style of conversation between poet and environment. Yu. Olesha hold on contrast type of mode of life, easily throwing in table conversations original images and ideas. During this one awkward rhyme (medicament # medyakami) Yu. Olesha, as he said, wanted to sale to V. Mayakovsky. "Deal" failed because V. Mayakovsky underestimated this "goods". Because bad taste of customers destroying one more "commercial" beginning # "Lavka metaphor", that was described by Yu. Olesha in his diary. Parallelism of two diary's notes of Yu. Olesha in addition illuminates his relations with V. Mayakovsky.