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The News of Altai State University
Print ISSN 1561-9443
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Content of 4(34) 2004
Philisophy and Pedagogics

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T.V. Chernyshova

The phatic speech (discourse) as the social symbol of communication (on the mass media texts)

Our research is devoted to problems of interaction by writer and readers in spheres of mass media. This interaction is inspected as an "aphetic" communication, which has based on the collective-emotion principles and general psychic and social elements of discourse. Intellectual and emotion exchange between writers and readers can be feasible thanks to selection of expressive means of a language.

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