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Scientific journal of the
theoretical and applied
The News of Altai State University
Print ISSN 1561-9443
On-line ISSN 1561-9451
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Content of 2(28) 2003

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I.N. Dubina

Creativity in the practice of modern business

The author considers creativity as an economic and management phenomenon and proves that it becomes one of the most important elements of economic development for the last years. Creative activity can enrich real practice of business, but it calls for special methodical attention and cultivation. The problems and main directions of development, regulation and management of creativity in industrial, social and business process are accentuated.

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